Last Updated: 08/18/2026
WhatsApp Car Reveal
2025
To bring fans closer to F1, WhatsApp encrypted a life size 3D rendering of the actual Mercedes-AMG Petronas 2025 car onto a 16ft LED-paneled cube.
The box was planted in two countries in three locations — Grand Central Terminal in NYC, Covent Garden in London, and King’s Cross in London. We had a live countdown installed that was synced to the exact moment of the Mercedes F1 team reveal at the O2 arena.
See the full video here.
Team
Production Company Kaleida
Creative X (agency)
Production Nicholas Blair & Monica Mai
Creatives Marty Wysor, Taylor Christmas