Last Updated: 10/19/2025
Instagram MTA Partnership
2024
The MTA is phasing out the beloved yellow MetroCards (R.I.P.), and Instagram secured a partnership to design the last-ever limited edition MetroCard.
To celebrate, we created a campaign that highlights New Yorkers and the myriad of ways they express themselves in the subways and on Instagram. This included:
Agency Producers Vince Wheeler & Monica Mai
Production Company Hornet, Hometeam
UGC Sourcing Haven&Kin