Last Updated: 08/18/2026
WhatsApp 7 Sent
2026
Greatness takes a village, and Saka’s is on WhatsApp. The campaign launched right after Arsenal’s first Premier League Championship title in 22 years. Comprised of a hero launch film, a Piccadilly takeover, and OOH spread through London, this campaign showed people that you don’t reach the top of the sport alone. WhatsApp is just a vehicle to provide a secure and intimate space for your support system’s group chats.
Team
Production Company Even/Odd
Director Mohammad Gorjestani
DP Olan Collardy
Editor Scott Hanson
Post Producer Annie Leung
Colorist Ryan Urzi @ Ethos Studio
Animation & VFX Feather
Mix Matt Miller @ Lime Studios
Music nᴀyz (Zyan Trinity)
Creative X (agency)
Production Monica Mai, Summer Gregori, & Kelly Balagna
Creatives JL Martinez, Lauren Duane, Taylor Christmas, Aleksey Leybin
Aired on FOX during the World Cup!
Full length version on Youtube, with various cutdowns in app and for direct response.
Utilizing the iconic anamorphic 3D space, we transformed Piccadilly Lights into an immersive, larger-than-life experience. In Bukayo’s words, “...the billboard is actually soooo sick 🔥“